I caught a glimpse of a new television commercial, I think for the Commonwealth Bank, featuring a man walking along a dusty road, whispering regrets to himself.
‘If only I would do something instead of just thinking about what I might do’ he says, or something like that.
Sounds like a carefully market-researched sentiment inserted into an emotive scene to echo what most people have thought at one point or another. Or continually.
Then the screen splits and a second, identical man is seen walking purposefully the opposite direction down a paved, tree and building lined road. The first man stops and stares after him.
The words ‘You are what you do’ fade on to the screen, along with the bank logo.
The implicit suggestion is that by associating with this bank, we will move from the ranks of the regretful thinkers to the have-it-all doers.
I don’t think so… If what we do is the sum of who we are, then we immediately dismiss those who can’t measure up – and ultimately that is all of us.