The New York Times has used social media compilation tool Storify to show that spiritual leaders such as Joyce Meyer or Max Lucado receive massively greater response from followers to their tweets than celebrities such as Lady Gaga or Kim Kardashian.

While celebrities have far more followers, there is very little interaction with their messages while for the ‘spiritual leaders’ with less followers (but still large numbers) there is often strong engagement with the messages they deliver through Twitter.

Perhaps this says something about why people  follow Rhiannon and other celebrities in comparison to Rick Warren and the ‘spiritual leaders’ group. Or perhaps it is about the content of their respective tweets – Trivia vs transformation?

And if Twitter and Storify are new to you, this is a helpful insight into how both platforms are being used across the planet to connect and influence. See Storify here:

[View the story “Comparing responses to spiritual leaders’ and Twitter celebrities’ tweets” on Storify]

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• Tweets, clergy and faithful forming a new holy trinity (smh.com.au)

PS> Dear WordPress, please introduce a Storify embed option. Thank you.