There are a couple of interesting sidelights to the redesign of Rick Warren’s best-selling The Purpose Driven Life.
This year Rick Warren and his publisher decided to relaunch the book with a fresh design for younger readers to mark the 32 million-seller’s 10th anniversary.
They used the online marketplace for graphic design, 99designs, to launch a contest for the cover design with a prize of US$3,500.
One designer to enter was Filipino Brian Montes who said, “The book inspired me to strengthen my principles in life, so designing a cover for the new edition was personally a very meaningful opportunity for me.”
Brian’s clean and simple design features a tree with 40 leaves.
Meanwhile 99designs is the number one crowdsourcing online marketplace for graphic design and as of today boasts 145,513 contests hosted to date; 166,281 designers and US$36,127,663 designer prize money awarded.
And to check out the new edition of Rick Warren’s book now titled What on Earth am I Here For? The Purpose Drive Life, you’ll have to wait a few more months but there will be four new chapters from Warren.
Visit the current Purpose Driven Life site.
Related: Purpose Driven meets Starbucks
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