Bear Grylls has been in a lot of tough places but the side of a Sydney bus might just be the toughest of all… But that’s exactly where he’ll be shortly, featured in an advertising campaign encouraging fans to discover life’s ultimate adventure, The Alpha Course. Apart from Sydney, the campaign will also run in Melbourne, Brisbane and Perth to coincide with the visit of Alpha’s international Chairman Ken Costa.

Bear Grylls is the star of Man vs Wild, the Discovery Channel’s most popular program and also screening Monday nights on SBS.

Recently Utterance reported that Bear is a Christian and a big fan of the Alpha Course – check out his promo for it below. As well, Alpha Australia are recommending that now is a good time to encourage friends to do the Alpha Course, especially if they are fans of Bear Grylls. Check out the Alpha Australia website for details.